The Build Your Summer Tool on JKCP.com
“We want our website to be our sales tool” is one thing we hear from many of our clients. It should be, but how do you make it so?. The next question we always ask is “How do you currently sell your services?” Maybe we could bring that to life online.
Julian Krinsky Camps and Programs asked us to make a “site that sold” for them, so we role played. “Let’s say I were to say I was interested in coming to camp, what would you say?”, I said. They said, “Well, we’d ask you your age and what your interests are, then recommend a set of programs that matched that criteria”. ”Let’s build a tool to do just that, then”, I said, and that was the start of something wonderful, their Build Your Summer tool…built from the ground up on WordPress.
The beautifully designed interactive homepage of JKCP.com
Think WordPress isn’t ready for primetime, management of relationships, custom post types and client specific scenarios? Think again. We built the JKCP.com WordPress Theme with relational custom post types to let them manage almost every aspect of the site, specifically the age, details and interests related to each of their programs. Oh, and this is for savvy kids, so don’t forget that we needed a killer design, with some serious moving parts that their audience would expect at this day and age on the web.
So, why all the sales pitching? See it for yourself. Meet Josh, the interactive sales agent on their Build Your Summer section, which lets parents or kids concept their own agenda for a summer schedule. Or, just check out their super-awesomely-designed homepage and other pages of the site to get more information on their camps and programs.