So let’s be honest, a while back we jabbed tweeted at the USPS.com revamp. But in all honesty, the website looks great. Much more functional than ever before, proven by their video explanation, and it sure is a lot nicer on the eyes. USPS did something that might not (probably won’t) save their current business plan, but at least they have started in the right direction: rebranding and refocusing on the coming age.
Let’s face it, the majority of the people that are still sending/receiving paper mail are those that are too afraid to “Go 
Green!” and do their billing online. Almost everything from that point on is birthday cards and junk mail. It won’t be long before I’m paypal’d money, packages will be teleported to me, and I’ll be reading magazines exclusively on my tablet. Paper magazines are hardly circulating as it is and unfortunately for the New York Times, they’re still treading water with their digital subscriptions. So what’s next? Who knows, but USPS.com is guessing. They’ve streamlined their old and ugly website (left) to a sleek and smart look (right). Easy navigation and “Quick Tools” will really help their user experience, and you can’t help but notice they’re modeling their presentation of updates on Apple announcements, so at least they’re doing something right.
Among the slew of changes, USPS.com is drawing attention to their “About Us” page, which is hard to imagine didn’t exist before. About Us features topics such as “Who We Are” and “What We’re Doing,” along with News and Employment Opportunities. I can only hope with a few solid weeks after the revamp and rebranding their news feed doesn’t float the potential closing of 23 USPS offices.
At this point in your reading experience you might be thinking to yourself, “CreativeMMS is a web design agency, why are they so focused on the United States Postal Service? I thought they were just supposed to be indie-laid-back-designers?” Well, we’re focused on it because we’re a multimedia firm, and while our medium is already in “the future,” tech trends change constantly, and it’s only fun when it’s not happening to you. Twenty years from now someone very well may write an article on how CreativeMMS is still making WordPress based websites when all the other design firms are selling holographic chipsets that embed in the eyes. Until that day comes, I guess we’ll all just have to keep improving on what we do, what we know, and what we strive to know. What that, I leave you with a Postal Service that has yet to fail us: